About & Behind

NANNÉ TURNING STORIES INTO TREASURES is a jewellery concept that upcycles family heirlooms which would otherwise be collecting dust in chests and drawers. The heirloom itself will not be altered, and it doesn’t actually need to be a piece of jewellery to start with – any little artefact that is of sentimental value to you can be upcycled into a new piece of jewellery.

The design studio and shop are in my childhood home. My great-great-grandfather built the house in 1873. I’m the fifth generation to live here, and I take great pleasure in all the lovely and odd family treasures that are stored away in the loft, in drawers and cupboards.

I got the idea for the concept when I upcycled one of my father’s old cufflinks into a ring and discovered that the joy of wearing a unique piece of jewellery with a personal history was completely different from wearing other beautiful rings. I realised that it made a lot of sense for me as a designer to be able to add new value to old family treasures – for the benefit of you and the next generation.

In addition to upcycling family treasures – PERSONAL UPCYCLING – I also designs letters reinterpreting an old tradition where women wore their initials on a chest buckle. LOVELETTERS are made of silver or gold and adorned with diamonds, and the design has a Gothic expression, taking its inspiration from a traditional Danish-Dutch custom. SIGNATURE LINE are all designs made for my personal use out of old treasures found in my family house. Now produced for you, to put you personal touch into it. Last but not least, I design ONE OF A KIND this is my playground. Allowing myself to make just one single piece of each jewellery, made from beautiful gemstones and diamonds found on my travels around the world.


Marianne Svendsen